James Nord '02 On the Cutting Edge of Marketing

James Nord '02, founder and chief executive of Fohr, was recently featured in the New York Times about influencer marketing and how it's changing. Currently, brands are inundated with direct messages on social media from creators and influencers looking to work with their businesses. Nord's company, Fohr, asks content creators to answer questions about their style and interests. This regulated formula helps both the business and the creator better organize and identify potential partnerships.
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